The Aim Pendant is the definitive answer to rigid, center-fixed lighting. In a move toward "Guerilla Minimalism," the Bouroullec brothers stripped the pendant to its two essential parts: the light source and the cord. By providing an extraordinary 9-meter (29.5 ft) cable, the Aim allows you to "swag" the light across a room, anchoring it exactly where needed without being tethered to a junction box. It is a kinetic sculpture that evolves as your space changes.
Kinetic Adaptability & Modular Flow
The "Total Aim" Mechanism: The lamp head is not fixed; it can be slid along the cable and tilted at any angle to act as a spotlight, a task light, or an ambient wall-washer.
Tangle-Core Aesthetic: "Cable management" is no longer about hiding cords. The Aim encourages "nesting"—grouping multiple pendants together to create a dramatic, vine-like overhead installation.
Photo-Etched Diffusion: The shade features a photo-etched optical polycarbonate diffuser that creates a perfectly even, high-CRI glow, eliminating the harsh "hot spots" common in LED pendants.
Eco-Anodized Finishes: Beyond classic Black and White, the palette includes Anodized Blue Steel, Forest Green, and Light Silver, utilizing a low-impact recycled aluminum finishing process.
Expert Recommendations
The "Floating" Dining Table: Use a set of 3 Aims at varying heights. Swag the cables broadly across the ceiling to visually lower a high ceiling and create an intimate, enclosed atmosphere.
The Industrial Loft Corridor: Install the Aim Small in a repetitive line down a long hallway. The cables can be pulled tight for a graphic, linear look or draped loosely for a more organic feel.
The Sculptural "Nook": Place a single Plug-In Aim in a corner over a low lounge chair. The cord becomes a vertical line of art while the light provides the perfect reading beam.
Installation & Maintenance
Can I install it without a ceiling box? Yes. The Plug-In version allows you to mount the hooks anywhere and power the lamp from a standard wall outlet.
Is the LED replaceable? In line with "Right to Repair" standards, the LED module is replaceable by a professional, ensuring the fixture lasts for decades.
How do I clean the polycarbonate? Use a soft, anti-static microfiber cloth. Avoid chemical cleaners, which can cloud the photo-etched finish of the diffuser.
